For Local Services
Get found, get quoted, get repeated.
Local service businesses — HVAC, plumbing, electrical, handyman, cleaning, landscaping, mobile services, beauty and wellness — run on speed-to-quote and repeat-customer revenue. We build a three-channel system tuned for local acquisition: a Google Business Profile that owns the map-pack in your service area, paid local ads (Google Local Service Ads, Meta local radius, Nextdoor) that buy this week’s job leads, and an AI-assisted workflow plus a CMS-managed web presence so the site stays current without a Squarespace rebuild.
The Three Channels
Found on the map, bought this week, kept on the phone
Local service businesses compete on three surfaces that map directly to owner-actionable work. Each wedge ships an industry, a channel, and a creative template a local service owner can produce this week.
Local service buyers search "[trade] near me" and pick from the map-pack, not the ten blue links. Win the GBP before your competitors see the lead.
Queries like "HVAC near me", "emergency plumber [city]", "electrician for panel upgrade", "house cleaning [ZIP]", "mobile detailing [neighborhood]".
Google Business Profile map-pack (Proximity, Prominence, Relevance) + organic local SEO on the services page + weekly GBP posts.
Complete GBP — categories, hours, service areas, monthly photo refresh; weekly GBP posts; Q&A seeded with the questions call-center receptionists actually answer ("Do you service [ZIP]?", "After-hours rate?", "Licensed + insured?").
High-intent local queries buy this week’s job — Google Guaranteed leads, Meta local radius, and Nextdoor hyperlocal referrals. Pay per lead, not per click, and only when the lead is in the truck’s service area.
Google Local Service Ads (pay-per-lead, Google Guaranteed badge) + Meta local radius targeting around the shop’s home ZIP + Nextdoor "Local Recommendation" posts tagged to neighborhood groups.
LSA lead inbox (phone-up, message, photo of the issue) + Meta local radius (1–15 mi) with lead-form or click-to-call + Nextdoor neighborhood-group posts (2/week, hyperlocal).
The 3-surface paid-local cadence: weekly GBP post → Meta local radius ad with a trade-specific offer → Nextdoor "Local Recommendation" tagged to the trade. One month of content fuels three local surfaces without a media buyer on retainer.
A Squarespace rebuild every two years kills local SEO. Ship a CMS-managed services page, automated quote follow-up, AI-assisted review-request SMS, and a schema.org /Service + /LocalBusiness markup so the site stays current and the map-pack keeps trusting it.
Instant SMS/email on form submit; 3-touch quote follow-up (24h / 72h); quote-to-job tracker; AI-assisted review-request SMS at the "thanks" moment; CMS-managed services page with schema.org Service + LocalBusiness markup syncing from GBP.
Twilio/MessageBird SMS + SendGrid or Postmark email on each touch → CRM pipeline (Jobber, HubSpot Free, ServiceTitan — name as examples, no endorsement) → CMS-managed services page → GBP-synced schema.org markup.
The unmanaged-to-managed site move: services page rebuilt in a CMS the owner can edit, GBP availability/hours/prices synced into schema.org Service markup so the site never drifts from Google’s listing, AI-assisted review-request fired on every completed job — no Squarespace rebuild in 24 months.
Two Weeks to a Working System
GBP and paid in week 1, automations and web in week 2
A focused two-week kickoff for a local service business: GBP audited + paid local ads turned on in week one; AI-assisted review-request, before/after photo flywheel, and a CMS-managed services page shipped in week two. Every bullet is concrete and shippable — no quarter-long retainer to wait through.
- GBP audit and complete-fill: categories, hours, service areas, monthly photo refresh scheduled; weekly GBP posts queued four weeks out.
- Google LSA enrollment or Meta local campaign draft with radius targeting around the shop’s home ZIP — pay-per-lead, not pay-per-click.
- Lead capture form wired to a single CRM pipeline (Jobber, HubSpot Free, ServiceTitan — name as examples, no endorsement) — every form submit, phone-up, and LSA inbox lands in one view.
- Instant SMS/email auto-reply on submit live within 60 seconds — the owner’s voice, not the CRM’s stock copy.
- 3-touch quote follow-up sequence (24h / 72h) loaded into the CRM and triggered on every open quote, with neighborhood-relevant before/afters in the recap.
- TODO-PROOF-NEEDED: Track quote-to-job conversion rate per source (GBP-direct, LSA, Meta, Nextdoor) so week 2 spends time where the win rate is highest.
- AI-assisted review-request SMS fired on every completed job — at the "thanks" moment, not at invoice, not in a follow-up email.
- Before/after photo template (wide-shot of the problem, wide-shot of the fix, 15-second narrated walkthrough) assigned to crews with a recurring shared folder.
- CMS-managed services page shipped with schema.org /Service + /LocalBusiness markup — services and prices editable without a developer.
- Site availability, hours, and prices synced from GBP so the listing and the site never drift; no Squarespace rebuild in the next 24 months.
- Weekly reporting dashboard live: leads → quotes → jobs → reviews, one number per Friday.
- TODO-PROOF-NEEDED: Track jobs-per-channel from GBP / LSA / Meta / Nextdoor so month 2 doubles down on the highest-converting source.
TODO-PROOF-NEEDED: All metric percentages and time-to-lift figures pending documented customer wins per trade and service area.
Get Started
Tell us about your local service business
30-minute consult, free. We'll come back with a custom plan for your trade, your service area, and this week's lead pipeline.