For Indie Contractors
Quote fast, follow up automatically, and turn every job into a Google review.
Solo trades — HVAC, plumbing, electrical, handyman, cleaning, landscaping — run on speed-to-quote and word-of-mouth. We build a three-channel system that fills this week’s leads, books this week’s jobs, and stacks reviews while you work.
The Three Channels
Local intent, speed-to-quote, and stacking reviews
Solo contractors compete on three surfaces that map directly to owner-actionable work. Each wedge ships an industry, a channel, and a creative template an owner can produce this week.
High-intent local queries — emergency-services, by-trade, by-neighborhood — buy the job before your competitors see it. Win the map-pack before they do.
Queries like "HVAC near me", "emergency plumber [city]", "electrician for panel upgrade", "house cleaning [ZIP]".
Google Local Service Ads (pay-per-lead, Google Guaranteed badge) + Google Business Profile map-pack (Proximity, Prominence, Relevance).
Complete GBP — categories, hours, service areas, photo refresh every two weeks; weekly GBP posts; Q&A seeded with the questions call-center receptionists actually answer ("Do you service [ZIP]?", "After-hours rate?").
Speed-to-quote wins the job. Every new lead — site form, phone-up, Google LSA inbox — lands in a single pipeline view and receives instant, sequenced follow-up.
Lead-capture form on the site + Google LSA lead inbox, every touchpoint pushed into a CRM (Jobber, HubSpot, ServiceTitan — name as examples, no endorsement).
Instant SMS / email on form submit ("Thanks — got your request, we’ll call within 10 minutes"); 2-touch quote follow-up at 24h and 72h if no answer; quote-to-job tracker.
The 3-touch quote follow-up sequence: (1) thanks + what to expect, (2) recap with photos of similar jobs in the customer’s neighborhood, (3) "still need this fix?" SMS with a one-tap rebook link.
Every completed job is a future lead-magnet if you capture it on the same day. Reviews stack, photos stack, and the next "near me" search ends with you.
Each completed job = one GBP review request (SMS at the thank-you moment, not at the invoice); before/after photos saved in a recurring crew-shared folder; Nextdoor "Local Recommendation" posts tagged to neighborhood groups.
GBP review velocity (5+ reviews/month keeps the profile in the top 3 of the map-pack); Nextdoor hyperlocal discovery ("handyman in [neighborhood]", "recommended plumber").
The before/after photo template: wide-shot of the problem area, wide-shot of the fix, then a 15-second narrated walkthrough captioned with the customer’s neighborhood and the trade.
Two Weeks to a Working System
Quote fast in week 1, reviews compound in week 2
A focused two-week kickoff: leads wired and quote follow-up shipped in week one; review and photo flywheel turned on in week two. Every bullet is concrete and shippable — no quarter-long retainer to wait through.
- GBP categories, hours, service areas, and health audited; missing fields filled; one photo refresh shipped.
- Lead-capture form on the site + Google LSA inbox wired into a single CRM pipeline view.
- Instant SMS + email on form submit live within 60 seconds — no manual reply, no lost lead.
- 3-touch quote follow-up sequence (24h / 72h) loaded into the CRM and triggered on every open quote.
- Quote template assembled with neighborhood-relevant before/afters so the recap email sells the fix, not the company.
- TODO-PROOF-NEEDED: Track quote-to-job conversion rate from each source (site form, LSA, Nextdoor) so week 2 spends time where quote-to-job is highest.
- Every completed job auto-triggers an SMS review request at the "thanks" moment — not at invoice, not in a follow-up email.
- Before/after photo template assigned to the crew: wide-shot of the problem, wide-shot of the fix, one 15-second walkthrough.
- Weekly GBP photo drop (3+ photos) keeps the profile fresh in Google’s eyes and feeds the map-pack ranking signal.
- Nextdoor "Local Recommendation" posts running 2/week, tagged to the right neighborhood group for the trade.
- Review-response rate > 90% — owner-approved templates so every review gets a reply within the same day.
- TODO-PROOF-NEEDED: Track jobs-per-channel from GBP / LSA / Nextdoor so month 2 doubles down on the highest-converting source.
TODO-PROOF-NEEDED: All metric percentages and time-to-lift figures pending documented customer wins per trade.
Get Started
Tell us about your trade
30-minute consult, free. We'll come back with a custom plan for your trade, your service area, and this week's lead pipeline.