For Boutique Fitness
Fill your classes with members who keep coming back.
Independent studios — boutique gyms, Pilates, yoga, martial arts, and dance — run on class visibility and booked seats. We build a three-channel system that fills this week’s schedule and keeps tomorrow’s members showing up.
The Three Channels
Class visibility, local intent, and booked seats
Independent studios compete on three surfaces that map directly to owner-actionable work. Each wedge ships an industry, a channel, and a creative template an owner can produce this week.
Class visibility is the bottleneck — make every instructor a creator and every class a trailer for the next one.
Instructor-led class clips (form checks, mobility cues, day-in-the-life); before/after results; quick tour of the studio.
Reels feed + Explore + hashtag clusters like #pilatesclass #bjj #mobilityflow — and cross-posts to TikTok and YouTube Shorts.
The 3-hook formula: form-check → music-cue → transformation. Reel #1 fills the empty seats; Reels #2–#24 compound.
The "Pilates near me" and "BJJ studio [neighborhood]" searches buy first-time class passes. Win them before the studios three blocks away do.
Complete GBP profile, weekly GBP class posts, Q&A seeded with "Do I need experience?" and "What should I bring?", fresh studio photos every week.
Local pack + Maps queries: "Pilates near me", "BJJ studio [neighborhood]", "drop-in yoga class today".
Structured class-schedule page indexed by Google — class name, named instructor, start time, difficulty, and a clear "Book this class" CTA.
Acquires a lead → books the first class → keeps the member on the schedule. Both ends of the studio's revenue curve.
Lead-capture form → instant SMS + email with a direct class link; 3-email welcome series after the first visit; monthly "still training?" check-in for inactive members.
Owned email list + SMS — your channel, your cadence, free of Meta's algorithm changes and Google's local fluctuations.
Welcome emails: 1) what to expect → 2) how to book → 3) first-class offer. Retention email: results, member spotlight, and a one-tap rebook link.
Two Weeks to a Working System
Week 1 visible, Week 2 automated
A focused two-week kickoff: profile and content shipped in week one, booking and retention turned on in week two. Every bullet is concrete and shippable — no quarter-long retainer to wait through.
- Complete GBP profile, hours, photo refresh, and weekly class posts scheduled for the next 4 weeks.
- A class-schedule page goes live — class name, named instructor, start time, and difficulty with a Book CTA on every entry.
- First 9 Reels filmed: three form-check hooks, three music-cue hooks, three transformation hooks, one per instructor.
- Hashtag clusters scoped to your discipline and neighborhood (#pilatesclass #bjj #mobilityflow + [neighborhood]).
- Lead-capture form wired to your booking page, ready for Reel traffic and GBP calls-to-action.
- Lead → booking automation: form submit sends instant SMS + email with the next class link, no manual reply needed.
- Welcome series goes live (3 emails, automated): what to expect → how to book → first-class offer.
- Retention flow turns on: monthly "still training?" check-in for any member who has missed two weeks.
- Reels cadence ratchets from #1/week fire-drill to a steady 3/week — compounding, not scrambling.
- TODO-PROOF-NEEDED: Track first-class bookings per channel (Reels, GBP direct, email) so week 3 spends double down on what booked the most.
TODO-PROOF-NEEDED: TODO metric percentages and time-to-lift figures pending documented customer wins.
Get Started
Tell us about your studio
30-minute consult, free. We'll come back with a custom plan for your discipline, your neighborhood, and this week's empty class seats.